Your website could be making you more money–but when customers don’t understand how your product or service helps them, they lose interest and take their business elsewhere. In this course, we’ll show you exactly how to fix this problem. We’ll use storytelling as our foundation to guide visitors along the perfect customer journey through your website and pique their interest in what you have to offer. We’ll teach you step-by-step how to create a new page or redesign an existing one so customers STOP exiting your website and START inquiring and buying. It’s time to create a website that works for your business, not against it! 

Who is the Course for ? What are the Personas you are teaching for? 

This course is for anyone in the adventure travel space who has a website and relies on that website to grow their business. The course material applies to both startups and well-established businesses of any size. Whether you’re a one-person show or a large corporation with hundreds of employees, if you have a website to showcase or sell a product or service and rely on that website to generate sales leads or actual online purchases, then this course is for you.  

What you will learn:

• Which elements are critical for any great story 

• How to create a compelling story for your business and your customers

• How to incorporate your story into your website to make customers listen

• How to wireframe a website or landing page to incorporate all the right sections to convert visitors into leads

• What a lead magnet is and why every website should have one

• What to do with the leads generated by your lead magnet to increase your sales


Fernado Diez

Fernando was born and raised in Ecuador & the Galapagos Islands, and holds bachelors degrees in Marketing & Psychology from the University of Notre Dame in the United States. He has worked in the areas of Sales, Marketing and Product Development for the travel industry. As Marketing Director for the last 10 years for Quasar Expeditions, and currently a member of its board, Fernando has specialized in digital marketing for the travel industry with a focus on the B2C approach. He moved to Chile in 2011 to start the company’s latest adventures in Chilean and Argentinean Southern Patagonia and is currently based in Santiago.