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Adventure Travel Business Management 3: Product Development and Experience Design
Lecture ID 33280549 Lecture name Feedback Lecture course ID 950743 Lecture section position Lecture Url /courses/950743/lectures/33280549 User ID Name Email
Course Introduction
Product Development Course Outline (2:51)
Understanding Traveler Needs and Desires
Researching Consumer Demand for Customer Segments (9:56)
Adventure Travel Demand Trends and 'Transformational Travel' (29:07)
Product Development Process
Prioritizing Customer Needs (6:08)
Identifying Potential Trip Elements (10:38)
Select & Combine Trip Experiences and Activities (19:15)
Detailing, Evaluating and Filtering for Practicality (10:11)
Conclusion: Compare Final Product with Customer (7:26)
Case Study: Applying the Product Development Process in Macedonia
Wildlife Watching Tours in Pelister National Park (31:33)
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