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Transformation Design Principles In Travel Experiences

The Transformational Travel Council defines Transformational Travel as “intentionally traveling to stretch, learn and grow into new ways of being and engaging with the world.”

Transformational travel is any travel experience that empowers people to make meaningful, lasting changes in their life and positive impact in the world around them. Ultimately, it’s a new philosophy on travel that connects travellers to their truest self and to others, cultivating a sense of purpose and belonging. It is often identified as a missing link in today’s social purpose and sustainability movements. It is about regeneration of self, planet, and people.

Travel is not a promise. It is an opportunity to gain perspective, to broaden, to expand. It is a chance to discover our courage, discover moments of clarity, and see both inwardly and outwardly what we cannot see from home. It is a chance to meaningfully connect to others, and to ourselves. It’s an opportunity to go beyond and engage something far bigger than ourselves.

But the greatest value lies still ahead. If we are to contribute to travel being a force for good in this world, it is not enough to simply return. The greatest opportunity travel holds is to use its gifts to create positive change in our lives, in our communities, and in the world.

“If our journey transforms ourselves only we will have missed the true power of travel. The transformation must extend to the people, places, and cultures we travel to. Without this the journey becomes a selfish pursuit.” 


In this course the Transformational Travel Council will seek to equip you with knowledge, tools, and skills to guide your travelers on a journey to deeper meaning through their travel experiences. You'll learn practical tools and methods for expanding and deepening traveler connection, meaning, and purpose. We believe this leads to increased engagement, referrals, and loyalty for your business. It also leads to a scaled positive impact for people, place, and planet. Overall you will gain the practical skills needed to craft truly transformational experiences of all kinds.

In the end, what you do with this knowledge will be unique to your work, your soul, and your passions. You are the purveyor of a new way of traveling and we hope to support you in continuing that work.


Key Takeaways


Foundational principles and scientific theories that contribute to what we now call Transformational Travel

How to craft a compelling and inspirational traveler roadmap to connect the traveler to the journey

The TTC Transformation Design Principles and Guiding Practices for Transformation Design and the practical applications of those principles

The TTC foundational tools of PATH and HEART and how to use them in your work

Overviews of a few of the areas impacted by Transformational Travel and how to ensure those impacts are as positive as they can be

Price Breakdown



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INSTRUCTOR

Tanner Colton


A lifetime of seeking in nature and around the world has taught Tanner one important thing: our lives are not ours alone and there is no end to what we can learn. As the co-owner, along with his wife Kolena, of Travel Life Adventures he seeks to create space where personal transformations can take place for travelers, and to work with and support communities in creating sustainable and empowering tourism programs and infrastructure. It is time for travel to be an agent of positive change instead of a tool of exploitation.


I have been working in travel and tourism for almost 10 years in varying roles and capacities. I have been a travel designer, guide, and consultant. Currently I am the Director of Product Innovation and Education Transformational Travel Council where I am responsible for creation, implementation, and maintenance of all our products and educational programs at the TTC.



Learn More About the Track Bundle and All Courses


TRACK BUNDLE

Transformation Design Principles

$515

The Transformational Travel Council defines Transformational Travel as “intentionally traveling to stretch, learn and grow into new ways of being and engaging with the world.”

Transformational travel is any travel experience that empowers people to make meaningful, lasting changes in their life and positive impact in the world around them. Ultimately, it’s a new philosophy on travel that connects travellers to their truest self and to others, cultivating a sense of purpose and belonging. It is often identified as a missing link in today’s social purpose and sustainability movements. It is about regeneration of self, planet, and people.

COURSE 1

Course Introduction

Free

Welcome! In this section we will introduce you to your educators, the TTC, and what to expect in this course. We will go over any special considerations and summarize learning objectives for this course.

COURSE 2

Foundational Principles of Transformation Design Philosophy

$49

As we dive deeper into design principles and execution of Transformational Travel creation, it is important to root ourselves in an understanding of where these ideas and concepts come from. This way of travel is not new. In fact it has been happening since the dawn of human beings. The fields of science, philosophy, anthropology, and ancient wisdom lend pieces to what we call Transformational Travel and it is important to understand their basis.

COURSE 3

Walking the PATH with HEART: Understanding the traveller's journey

$119

The Transformational Travel Council has developed two tools, PATH and HEART, that we use to describe the full scope of the traveler’s journey as well as the ideal persona for experiencing Transformation through travel. We will walk you through what these tools are and how to use them to better grasp what your travelers are going through and how you can support them on that journey.

COURSE 4

Transformation Design Principles: Introspection

$119

A transformational experience creation is one imbued with soul and passion and the desire to connect people deeply with themselves, with others, and something beyond themselves. We can not promise the Transformation will take place, all we can do is prepare our travelers, design with intention, and carry that work through well beyond the journey. In this section we will explore the first of our three pillars of Transformation Design: Introspection. This is connecting to the self, a deep exploration of the inner world inside the traveler.

COURSE 5

Transformation Design Principles: Bridging

$119

A transformational experience creation is one imbued with soul and passion and the desire to connect people deeply with themselves, with others, and something beyond themselves. We can not promise the Transformation will take place, all we can do is prepare our travelers, design with intention, and carry that work through well beyond the journey. In this section we will explore the second of our three pillars of Transformation Design: Bridging. This is connecting to others, a deep exploration of how our interconnectedness with other people we meet while we travel holds tremendous power for transformation for both travelers and communities.

COURSE 6

Transformation Design Principles: Expansion

$119

A transformational experience creation is one imbued with soul and passion and the desire to connect people deeply with themselves, with others, and something beyond themselves. We can not promise the Transformation will take place, all we can do is prepare our travelers, design with intention, and carry that work through well beyond the journey. In this section we will explore the third of our three pillars of Transformation Design: Expansion. This is connecting to the infinite, something beyond ourselves. We will explore how connecting with nature, spirituality, ritual and ceremony, and challenge can deepen the travelers' understanding of their position in a world larger than themselves.

COURSE 7

Multidimensional Impacts of Transformational Travel

$119

Any exploration of travel in general, but especially Transformational Travel, is not complete without a discussion around the impacts of our travel on both ourselves and the world around us. This section is not a complete conversation, but just an overview of a few of the complex relationships that play out in travel.

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