This self-paced OnlineEDU course details how to successfully add multi-day self-guided active tours (primarily walking, trekking or bicycling) to a tour provider’s portfolio. Using a step-by-step approach, it outlines the critical pieces required to develop and run self-guided tours; the educators provide practical advice in a timely manner to business owners and product developers. For regional tourism boards, tourism consortia, accommodation providers or other stakeholders wanting to capitalize on the trend of self-guided travel, it can be useful to understand what elements are critical to the successful development and promotion of this unique subset of travel.
The key take-aways from this course include:
• Identifying whether self-guided tours are appropriate for your business and/or destination (considering strategy, infrastructure, and costs)
• Designing self-guided tours to increase margins; costs and pricing scenarios unique to self-guided tours
• Gaining insight into traveler motivations and source market intel
• Understanding and mitigating safety and risks unique to self-guided tours
• Critical supply chain components needed to ensure smooth operations
• Creating documentation and navigational information for the traveler
• Anticipating and solving problems on tour from a distance
• Marketing best practices
Who will benefit from this course?
• Tour operators who run adventure tours and want to add multi-day self-guided products to their portfolio
• DMC, DMO or tourism boards and associations interested in understanding what destinations and companies need in order to create self-guided tours
• Accommodation, local suppliers and guides that wish to provide services to self-guided clients