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Adventure Travel Business Management 4: Trade Marketing and Sales
Lecture ID 17630374 Lecture name Course Outline Lecture course ID 952080 Lecture section position Lecture Url /courses/952080/lectures/17630374 User ID Name Email
Introduction
Course Outline (3:37)
Identifying Your Potential Trade Partners
Routes to Market (3:14)
The Benefits of Working with International Tour Operators (17:04)
Who Do You Want to Work With? Palau Case Study (10:50)
Building Relationships with Trade Partners
Where to Find and Meet Trade Partners
Stages of Selling & Stage 1: Preparation (10:07)
Stage 2: Introduction in Person and Online (4:21)
Stage 3: Questioning and Present & Pitch (4:21)
Stage 4: Overcoming Objections (5:39)
Stage 5: Call to Action and Contracts (16:09)
Conclusions: Managing and Growing the Relationship (13:07)
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