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Adventure Travel Business Management 1: Essentials and Business Planning
Lecture ID 33280527 Lecture name Feedback Lecture course ID 931122 Lecture section position Lecture Url /courses/931122/lectures/33280527 User ID Name Email
Introduction
Introduction to the ATTA Business Management Courses (3:06)
Market Realities
What is Adventure Travel? (7:31)
Adventure Travel Business Types and Skills (17:09)
Business Planning
Setting Your Company Vision (2:48)
Strategic Questions: Who Are Our Target Customers? (10:26)
Strategic Questions: What Do Our Target Customers Value? (8:01)
Strategic Questions: What Are Our Geographic Source Markets ? (6:00)
Strategic Questions: What Are Our Business Key Activities? (6:21)
Strategic Questions: What Resources Do We Need? (3:10)
Strategic Questions: What Partnerships Do We Need? (7:17)
Conclusions
How to Use Your Business Plan (5:25)
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